Bogdan Aleynikov
All work( Case 07 )

Venture · Startup program · 2024

A website for the Pulsar venture platform's startup program: from prototype and concepts to a Tilda build. The first screen adapts to different countries.

Client
Pulsar, a venture platform
My role
Prototype, concept, UI design, Tilda
Year
2024
Platform
Tilda
Pulsar Go Global — website mockup
(01)

Challenge

Pulsar is a venture platform. Go Global is its program for startups entering the international market: up to €2M in investment or expertise. It needed a program website that explains the offer from the first screen and works for startups from different countries.

(02)

My role

I went all the way from prototype to build: prototype, concept, UI design and the Tilda build.

  • Prototype
  • Concept
  • UI design
  • Tilda build
(03)

Process

I started with a detailed prototype of every block. At the concept stage I combined several styles from the references and, after a series of iterations, settled on the fourth option. I built the final design in Tilda myself, so I worked out the responsive version directly in the build, without separate mockups.

  • Prototype · first screen
    Prototype · first screen
  • Prototype · blocks
    Prototype · blocks
  • Concept 1
    Concept 1
  • Concept 2
    Concept 2
  • Concept 3
    Concept 3
  • Concept 4 · chosen
    Concept 4 · chosen

(03)

What made the first screen the main tool( 04 · Key decisions )
  1. Screenshot: First screen · final designFirst screen · final design

    The wave and “GO GLOBAL”

    (01)

    A volumetric wave and a large “GO GLOBAL” on the first screen.

  2. Screenshot: GO GLOBAL · GO JAPAN · GO BRAZILGO GLOBAL · GO JAPAN · GO BRAZIL

    Versions for countries

    (02)

    The wave and letters in the flag colors: Global, Japan, Brazil.

  3. Screenshot: Up to €2M or expertiseUp to €2M or expertise

    The offer as a number

    (03)

    The first screen shows right away what the program offers: up to €2M or expertise.

(05)

Challenge and solution

Problem

The program ran for different countries, and the first screen had to make it clear which country the offer targeted. Building a separate website for each country is slow and expensive.

Solution

One template where the wave and letters take on the colors of the target country's flag.

(03)

Desktop( 1280 · Figma )
Screenshot: Pulsar Go Global · final design
Screenshot: Go Japan · first screen
Screenshot: Go Brazil · first screen
( 06 · Result )

The website made it into Tilda's international list of best websites.

  • Tilda's international best websites list
  • 4 concepts → the fourth chosen
  • First screen per country
  • Up to €2M on the first screen
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