ArtStroy

Construction · B2B · Southern Russia

A landing page for a construction company serving commercial and government clients, with two conversion points: site survey and tender.

artstroy-group.ru

Client: Construction company, Southern Russia
My role: Structure, prototype, UI, copy, Tilda
Platform: Tilda
Conversions: Site survey · Tender

(01)

Challenge

A construction company in Southern Russia delivers turnkey renovation and construction of commercial and government facilities. It needed a website that B2B clients and local authorities trust.

(02)

My role

I ran the whole process from scratch: from structure and prototype to UI design, block copy and the Tilda build.

Structure
Prototype
UI design
Block copy
Tilda build

(03)

Process

I defined client segments, from kindergartens and medical facilities to warehouses and malls, and built a path from “this is for me” to an inquiry.

Landing page structure( Tilda )

Landing page

Who it's for
- Kindergartens and schools
- Medical facilities
- Offices and retail spaces
- Warehouses and production
- Cafés and restaurants
- Shopping malls
What we do
- Full cycle of work
- Why us
- How the work goes
- Remote progress monitoring
Our work
- Project portfolio
- Reviews
- Clients
Contact
- FAQ
- Contact

Site surveyfree site survey with an estimate within 24 hours
Tendertender invitation

⁽⁰⁴⁾

What removes a B2B client's fears before the first call( 04 · Key decisions )

Letters of thanks and clients
Trust through facts
(01)
SRO membership, VAT invoicing, a 36-month warranty, letters of thanks from companies and local authorities.
Transparent management block
Remote progress monitoring
(02)
A dedicated block on remote progress monitoring removes the client's main fear.
Our work · timeline and scope
A portfolio with numbers
(03)
Timeline and scope for every project.
“Tender invitation” form
Two conversion points
(04)
For different scenarios: a free site survey with an estimate within 24 hours, and a tender invitation.

(05)

Challenge and solution

Problem

B2B clients and local authorities fear not the price but missed deadlines and losing control over the work.

Solution

The website removes these fears before the first call: SRO membership, VAT invoicing, a 36-month warranty, a block on remote progress monitoring and a portfolio with timelines for every project.